How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Review

WOW! A simple-to-read point-by-point guide to the basics of every possible objection and how it can be won over. Every American should be armed with this on the job: if a customer is walking in, they want a good experience and the right vibe to assure them that they did it right and didn’t get screwed. Here are the words and processes to make that experience a mutually good one: no lies, no nonsense. And yes, there IS a section when when to walk away from a sale, but Anderson offers so much to work with, you’ll want to challenge yourself to do it right.
I challenge anybody NOT to learn a few great tricks from this one: either sales reps or customers. Negotiating is, really, fun. Anderson watches for “signs” of when a customer is really asking for a good sale, and combined with his checklist of techniques, you just can’t possibly still lose.

If you’re a friend to a sales rep, gift this today: they’ll love ya!

How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Feature

How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent Overview

Praise for How to Deal with Difficult Customers

“The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It’s written with the same wit, humor, and inspiration that have made Anderson’s prior books so effective.”
–Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida

“Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson’s solutions make sense and, as always, he makes you laugh in the process.”
–Mike Roscoe, Editor in Chief, Dealer Magazine

“I could not put this book down. It’s a salesperson’s bible, offering clear and concise how-to advice. If you’re in the selling profession and want to sell more, you should read this book . . . twice.”
–Warren Lada, Senior Vice President, Saga Communications

“An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential.”
–Mike Tomberlin, CEO, The Tomberlin Group

“Throw out all your other sales manuals. Anderson’s new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process.”
–Dan Janal, President, PRleads.com

“What are you waiting for? We all have difficult customers. If you’re tired of leaving money on the table because you can’t handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book.”
–Randy Pennington, author, Results Rule!

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